Borrow Earned Attention
Reach people through someone whose recommendations they already weigh seriously.
Influencer Marketing
Partner With Creators Your Customers Already Trust.
Find creators whose audience matches your buyers, brief them properly, and run campaigns with clear deliverables, usage rights and reporting agreed before anything goes live.
- Audience Fit Over Follower Count
- Briefs, Rights and Disclosure Handled
- Reported Against Agreed Goals
Creator Shortlist
@creator.one92%
Home & lifestyle
@creator.two78%
Fitness
@creator.three64%
Tech reviews
Audience match
Campaign Brief
Deliverables agreed
Usage rights agreed
Disclosure confirmed
Influencer marketing highlights
Audience Fit First
Match creators to your buyers, not to follower counts.
Briefs That Work
Clear deliverables, messaging and dates agreed upfront.
Rights and Disclosure
Usage terms and ad labelling handled before launch.
Reported Honestly
Results measured against the goal you set.
Why Creator Partnerships
Reach Is Easy to Buy. Trust Is Not.
A creator's audience already decides whether to listen to them. That earned attention is what a partnership buys you — but only when the creator, the message and the audience genuinely line up. Follower count on its own tells you almost nothing about whether their viewers are your buyers.
Reach a Defined Audience
Choose creators whose viewers match the customers you are actually trying to win.
Get Content You Can Reuse
Campaign assets can support your ads and social where the usage rights allow it.
Creator Tiers
Different Creator Sizes Solve Different Problems
Bigger is not automatically better. The right tier depends on whether you need reach, credibility in a niche, volume of content, or all three across one campaign.
Nano Creators
Small, tightly engaged audiences, often in one specific niche or location.
- Strong comment engagement
- Lower cost per post
- Good for local reach
- Useful for content volume
Micro Creators
The tier most campaigns are built around: real niche authority at workable rates.
- Clear topic authority
- Engaged, specific audience
- Repeatable partnerships
- Most common starting point
Mid-Tier Creators
Broader reach while still keeping a recognisable niche and voice.
- Wider reach per post
- Established content quality
- Higher production standard
- Longer lead times
Established Creators
Large audiences used for launches and awareness rather than steady activity.
- Significant reach
- Launch and awareness moments
- Formal contracting
- Budget planned well ahead
What We Do
Creator Campaigns Managed From Shortlist to Report
We handle the parts of influencer marketing that decide whether a campaign is worth running: who you work with, what they are asked to make, what you are allowed to do with it, and what you learn afterwards.
Campaign Strategy
Define the objective, audience, platforms, budget split and what a good result looks like.
Creator Research
Build a shortlist using audience overlap, engagement quality, content style and past brand work.
Vetting and Checks
Review audience authenticity, comment quality, posting consistency and brand safety before outreach.
Outreach and Negotiation
Approach creators, agree deliverables, timings, exclusivity and rates on your behalf.
Briefing
Write briefs that give creators the message and the freedom to sound like themselves.
Rights and Disclosure
Agree usage terms in writing and confirm the campaign is labelled as advertising.
Content Review
Review drafts against the brief and your brand requirements before anything is published.
Measurement and Reporting
Track the agreed metrics, then report what worked, what did not, and what to change.
How We Work
Paid Partnerships Have to Be Disclosed. We Treat That as Non-Negotiable.
Undisclosed advertising damages the creator, the brand and the audience, and in most markets it breaks the law. Every campaign we run is labelled clearly, and every claim a creator makes about your product has to be one you can actually support.
- Paid partnerships labelled as advertising on every post
- Claims limited to what your product can genuinely do
- Usage rights, duration and platforms agreed in writing before filming
- Creators told what they must not say, not just what they should
- Testimonial-style content only where the experience is genuine
Our Process
From Objective to Reported Outcome
Creator campaigns go wrong in predictable places: unclear briefs, rights agreed too late, and results measured against a goal nobody wrote down. The process below exists to close those gaps.
- 01
Define
Agree the objective, audience, platforms, budget and the metric that will judge the campaign.
- 02
Shortlist
Research and vet creators, then present a shortlist with the reasoning behind each one.
- 03
Agree
Negotiate deliverables, dates, rates, exclusivity and usage rights, and confirm them in writing.
- 04
Brief
Give each creator the message, the must-includes, the must-avoids and the disclosure requirement.
- 05
Review
Check drafts against the brief, request changes where needed, and approve for publishing.
- 06
Report
Collect the agreed metrics, review what performed, and recommend the next step.
What You Receive
Campaign Work You Can See and Check
Every campaign is scoped around your objective, the number of creators, the content required, the platforms involved, and how long you need the usage rights to last.
- Campaign objective and audience definition
- Creator shortlist with the reasoning for each
- Audience and brand-safety vetting notes
- Rate negotiation and agreed deliverables
- Written creator brief per partnership
- Usage rights and disclosure confirmation
- Content review against the brief
- Publishing schedule and coordination
- Performance report against the agreed metric
- Recommendations for the next campaign
What Changes
Campaigns You Can Judge Rather Than Guess At
The point of running this properly is that you finish a campaign knowing which creators are worth going back to and which are not.
Reach Worth Having
Audiences chosen because they match your buyers.
Content You Can Reuse
Assets your ads and social can use, where rights allow.
Clear Measurement
Results read against the goal agreed at the start.
Partnerships That Repeat
A shortlist of creators proven to work for you.
How We Can Help
Choose the Level of Campaign Support You Need
Scope depends on how many creators are involved, how much content each produces, which platforms you are targeting, and whether you need the rights to run the content as paid media afterwards.
Start Here
Creator Sourcing
Get a vetted shortlist and the reasoning behind it, then run the partnerships yourself.
- Objective and audience definition
- Creator research and shortlist
- Audience and brand-safety vetting
- Indicative rate guidance
- Outreach templates and brief structure
Most Requested
Managed Campaign
End-to-end management of a defined campaign, from shortlist through to the performance report.
- Everything in Creator Sourcing
- Outreach, negotiation and contracting
- Written briefs per creator
- Content review and approvals
- Publishing coordination
- Performance reporting
Ongoing
Always-On Creator Programme
A recurring roster of creators producing content on a regular cycle rather than one campaign at a time.
- Rolling creator roster
- Monthly content cycles
- Repeat-partnership negotiation
- Ongoing rights management
- Recurring performance reviews
Creator fees are paid to the creators and are separate from campaign management fees. Both are confirmed in writing before any outreach begins.
Next Step
Ready to Work With the Right Creators?
Tell us who you are trying to reach and what you want the campaign to achieve, and we'll come back with a shortlist and an approach.
Frequently Asked Questions
Questions About Influencer Marketing
Influencer marketing is about a creator publishing to their own audience, so you are buying reach and credibility. UGC content creation is about producing creator-style assets for Brandspire Growth clients to use in their own channels, where nothing is published on the creator's account. Some campaigns use both.
We start from your audience rather than from follower counts, then assess audience overlap, engagement quality, comment sentiment, posting consistency, content style, and which brands the creator has already worked with. Every shortlist comes with the reasoning for each name.
No. Creator fees are paid to the creators and are quoted separately from campaign management fees. Both are confirmed in writing before we contact anyone, so you always know what is going to the creator and what is going to us.
Only where the usage rights allow it. Paid media rights, how long they last, and which platforms they cover are negotiated as part of the agreement before filming, because adding them afterwards usually costs more and sometimes is not possible.
Yes. A paid partnership must be disclosed, and we treat that as a requirement rather than a preference. Disclosure is written into every brief and checked before content goes live.
No. Campaign performance depends on the creator's audience, your offer, the platform, timing, competition and the content itself. We agree a target metric at the start and report honestly against it, including when a partnership underperforms.
It depends on the objective. Awareness campaigns often use fewer, larger creators, while content volume and niche credibility usually come from a larger group of smaller ones. We recommend a mix after understanding your goal and budget.
Drafts are reviewed before publishing, and revisions are agreed as part of the original terms. If content cannot be brought in line with the brief, the deliverable is not approved and we handle that conversation with the creator.
Explore More Services
Support Creator Campaigns With the Rest of Your Marketing
01
UGC Content Creation
Creator-style assets made for your own channels rather than published by a creator.
Learn More02
Social Media Optimization
A profile and content direction worth sending creator audiences to.
Learn More03
Graphics/Video Design
Turn approved campaign footage into assets for ads, pages and social.
Learn More